Beer sells. Great-tasting beer falls off the shelves. Great-tasting, cool packaged beer? Cult status. We helped a local neighborhood brewery reflect an attitude as funky and fresh as its recipes. We started by evolving the Tap Brewing Company’s logo then rolled out a whole new packaging system that caught the craft brew scene off guard—in a head turning doubletake thanks to brightly colored cans that are hard to miss. Find them at a package store near you all across New England.