 |
"My introduction to Primary Design began when I joined Abbott Development as their Senior VP of Sales and Marketing. Primary had been in place as Abbott's design and marketing partner for several years working directly with the principals of our company. Of course, as any company's new marketing director will tell you, I was of the opinion that as the in-place firm, they needed to prove their value to me. It didn't take long. Not only did Primary exceed my expectations project after project but they brought something to the table that is so rare today...a sense of caring. Primary always approaches our business with a true spirit of partnership and professionalism. From our corporate brand design to our development's marketing collaterals, websites and advertising, Primary has always demonstrated the highest level of creativity and strategic thinking. I can say without reservation that I always look forward to our next project...and our next conversation."
Ed Scannapieco Senior Vice President, Sales and Marketing Abbott Holdings, LLC Boston, MA |
 |
"When I hired Primary Design, my family's olive oil was generically wholesaled in Europe, nameless and faceless, though it was considered to be among the finest oil in the world. I looked to Primary for their marketing expertise to help us establish a retail market in the states. Before Primary did anything, they did their research including a consumer focus group and in-depth competitive analysis. Ultimately, Primary came up with a sound marketing strategy, two strong product identities and national award-winning packaging. But even more than that, they took a sincere interest in our success and that was priceless."
Emmanuel Daskalkis President Aralia Imports Boston, MA | Crete, Greece |
 |
"I joined AvalonBay Communities as their Chief Marketing Officer in 1999, immediately following a major merger that doubled the company's previous size. Primary Design's history with the parent company dated back to its inception, but was an unknown entity to me when I was hired. The more I got to know the firm and its people, the more they gained my respect. They quickly grasped our branding strategy and took a leadership role in making it a reality at AvalonBay. The company offers a great deal of depth and competency in both design and advertising. The brochures and collateral materials they have developed for us nationally have been break-through in their design and flawless in their enterprise-wide implementation. The regional advertising solutions they have provided for our Boston portfolio over the years have consistently been out-of-the-box and have driven consumers through our doors. The team at Primary Design genuinely cares about their work, its effectiveness in the marketplace and the satisfaction of their clients."
Dirk V. Herrman Former Chief Marketing Officer AvalonBay Communities Alexandria, VA |
 |
"My decision to use Primary Design as my web designer borders on genius. Their attention to detail from the planning stage through the final product was fabulous and the end product is exactly what I wanted. The number of "request for proposals" that have been generated since the site was completed is at least 30 times greater than our previous site. Finally, Jen Demore has always been available to help fine tune the site as needed and responds quickly to any question I have regardless of how trivial the issue."
Jeffrey P. Xenakis President Capital Tours, Inc. Haverhill, MA |
 |
"Over the course of 15 years, we built our business without any outside marketing help, to become one of the largest regional retail/wholesale landscape supply businesses in the Northeast. Coming into our 2007 season, we came to grips with the fact that not only were we behind the times in terms of our internet marketing but our business was beginning to plateau. We realized that we could use some guidance. Primary Design was referred to us and we contacted them. Even in our first meeting, we had confidence that they understood our business and vision for growth. They prepared a comprehensive plan to be executed over two years to accommodate our budget. Logo design. Print and Internet advertising. Website design/development. Signage. Broadcast. Primary Design created an image for Landscapers Depot that reflected our strengths, targeting a more affluent market without alienating our current customers. Importantly, they created a rich on-line component with price lists, delivery information, and featured specials, enabling us to easily update according to season. Although we had not worked with a brand management firm before, the Primary team made it easy to communicate our thoughts, develop strategies, and implement solutions. We now look forward to our annual late winter media/marketing strategy meetings and know that Primary will come through for us when we are doing 16-hour days during our busy season!"
Tom and Kellie Greer General Manager and Operations Manager Landscapers Depot Kingston, NH |
 |
"Understanding and listening is an art form in itself. When I shared my vision with Primary Design to grow our travel agency's revenues from $30 million to $100 million, they heard me - and helped make it happen through consistent creativity, solid strategy and commitment. Over the years, with each campaign or project Primary took on, the bar kept being set higher - and every time, Primary exceeded our expectations."
I. Jay Levitts Former President and CEO FPT Travel Management Group Cambridge, MA |
 |
"My relationship with Primary Design has spanned more than ten years and four successful business ventures. They stood shoulder to shoulder with us providing a bevy of creative expertise as we built and sold a multi-million dollar direct-to-consumer specialty products business (Magellan Group); an online retailing business (ToolsforLiving.com); and the re-inventing of two of New England's top-rated Inns (The Bradley Inn and the Copper Beech Inn.) They won design awards in every endeavor along with my appreciation and respect."
Ian S. Phillips Essex, CT |
 |
"I could be a design firm's worst nightmare, I am not one to compromise. But neither does Primary Design. For more than 15 years we have maintained a successful professional relationship and personal friendship. We have worked with them on a myriad of sales and marketing projects from brochures, to advertising campaigns, website designs to sales environments, sign systems and even holiday cards. Their proven ability to conceptualize and deliver high quality, creative solutions is a result of intellect, talent and savvy client management. The value of working with Primary cannot be overstated."
Steven A. Cohen President CEA Group, Inc. Cambridge, MA |
