Haverhill, MA: Primary Design, Inc., a brand design and management firm, today announced it, along with client AvalonBay Communities, is the recipient of the National Association of Home Builders (NAHB) Pillars of the Industry Award, which honors the best in multifamily design, from low-rise to mixed-use, in rentals and condos. The awards also showcase the best marketing campaigns and the industry's top developers and property managers. Primary Design was presented with "The Best Overall Leasing Campaign" award at the NAHB annual conference for its work with national client AvalonBay Communities (NYSE: AVB). The design firm's "It's a new morning" marketing campaign was created for Avalon Morningside Park, a luxury, high-rise apartment community located in the Morningside Heights neighborhood of New York City. more

Haverhill, MA: Primary Design announces the completion of the new AvalonBay Communities corporate website, www.AvalonBay.com and associate portal, My AvalonBay. AvalonBay Communities, Inc. is one of the nation's leading Real Estate Investment Trusts (REIT) listed on the NYSE. AvalonBay is focused on developing, redeveloping, acquiring and managing high-quality apartment communities located in high barrier-to-entry markets of Northern and Southern California, Northeast, Mid-Atlantic, Midwest and Pacific Northwest. AvalonBay currently consists of 178 apartment communities. As the agency of record for AvalonBay Communities, Primary Design was responsible for overall website re-design of the corporate website including design and development of its new look and feel. Site design and development involved overhaul of the existing website in addition to integration of 3rd party web content. more