RCN Telecom Services

How do you stand out in a category reliant on price plays and complicated service packages? Try speaking a language your key demo (the coveted millennial) understands. We created an outdoor and digital marketing campaign targeting college students during back-to-school season to generate signups for RCN. The trick? Tap into a popular music persona and influence by association. The result? The perfect crossing of messaging, timing and target audience to drive unprecedented sales.

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