About Us

We’re a group of thinkers, doers, organizers, and planners who are dedicated to the craft. We’re also coffee aficionados, wannabe rock stars, video game junkies, and parents. We employ a team mentality where the whole is always greater than the sum of its parts. Our environment is collaborative, open, inspiring, and designed to do one thing. Produce the best work possible.

Our People Make Us Primary

John Schroeder President / CEO
Annaliza Nieve VP, Director of Content & Strategy
Kristin Morgovnik Account Supervisor
Michael Hinde Sr. Graphic Designer
Liz Fedorzyn Sr. Art Director
Carri Miani Accounting / Office Manager
Anastasia Gallardo Account Supervisor
David Vadala Art Director
Alison Szetela Graphic Designer
Olivia Cimeno Digital Media Assistant
Victoria Tran Digital Media Specialist
Gina Lane Media Manager
Camille Maren Photographer
Niko Matses Web Designer
Niko Tzikas Web Developer
Peter Eckelkamp Digital Production Designer
Christine Hardiman Sr. Project Director
Lynne Rempelakis Production Designer
Rich Zeuli 3D Designer
Chris Earl 3D Designer
Emily Fay Account Executive
Alli Brenner Graphic Designer
See yourself working here? Apply for an open position!

Some of Our Clients

What Our Clients Say

I have worked with many design/advertising agencies within the multifamily industry, since 2000, but none have provided the exceptional level of service and product quality that Primary Design delivers.

Kevin Thompson, SVP of Marketing, Bell Partners, Inc.

Primary Design created an amazing new logo with tagline along with a beautiful website and marketing materials. The difference in our image is dramatic. Outstanding!

Joe Quinn, President, CharterSearch, Inc.

We continue to work with Primary because of their attention to us as a Client as well as their expert knowledge.

Barbara Hoskins, Director of Marketing, Pulte Homes

How can we help you?